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Whether they’re shopping in a store or online, customers still expect the goods to be on the shelves, but these days those “shelves” might be on a mobile device, a desktop computer, social media or in a brick-and-mortar store. To capture as many of these sales as possible, retailers have to give consumers a broad range of choices. Then, they have to be able to fulfill those orders as quickly as possible.
Read the full story from Supply Chain Management Review.