Since the introduction of AS/R systems in the United States, the technology has evolved in a number of directions that has resulted in greater capability, and a large diversity in the rules for its application. Needless to say, in the last 40 years or so, these systems have become both Hero and Villain to the enterprises they have served. Success and horror stories are constantly referenced, and depending on which end of the spectrum your counsel is from, you may be influenced to make a decision focused on the wrong issues or for the wrong reasons...