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Brick and Mortar in E-Commerce 2.0

May 15, 2013
With the recent release of the Samsung Galaxy S4, I finally reached the tipping point and tossed my antiquated Blackberry to the wayside, but when I was researching which smartphone to select, I looked online only to be overwhelmed by the number of options. This led me to visit a small kiosk in the mall before finally making my purchase online. In this instance, and in many others as the trend continues to grow, the storefront served to augment my online buying decision...
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